Tactical Praise

ByMorgan Hendrix

Here’s a Research Snack on something we call Tactical Praise. Most of the research that grabbed us on this topic came through Shawn Achor. If you want to read about it, or listen to his entertaining presentation, check out his book Big Potential. In it he explores what happens when we use praise on purpose to energize and amplify the efforts and choices of others.

What is Tactical Praise?

At Wild + Brave, we define Tactical Praise as sincere words that notice and encourage the repeatable behaviors of others. Praise that sees someone for who they choose to be, whether through attitude, effort, or strategic choice.

Something powerful happens when people feel seen and valued. Not all of the “praise” we deliver accomplishes this. Most of us are breaking the rules that make praise effective. When we do that, it’s not just that praise doesn’t bring positive results; it can actually backfire, causing demotivation and a reduction in relational connection and workplace engagement.

Tactical Praise Rules:

  1. Praise only what someone is in control of.
  2. Praise people in reference to themselves, not in comparison to others.
  3. Be specific.
  4. Be sincere.

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